Pricing - Mind the Product

Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

The Product Experience — Wed, 24 Mar 2021 06:00:00 +0000

How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar, listen Read more »

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How to Price Your Product in a Startup

Fanni Fejes — Fri, 22 May 2020 09:00:00 +0000

I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I’m a product coach at Founders Factory. We’ve found Read more »

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A Guide to Unlocking Growth with Optimized Pricing

Patrick Campbell — Fri, 22 May 2020 09:00:00 +0000

In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

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Building a Realistic Revenue Projection for a New Product

Christian Bonilla — Wed, 10 May 2017 15:25:14 +0000

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, Read more »

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Designing Pricing Strategies: Don’t Ask – Experiment!

Chris Massey — Wed, 02 Nov 2016 11:09:18 +0000

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

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When the price is right: managing price segmentation

Mark Stiving — Tue, 01 Nov 2016 10:30:58 +0000

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »

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Using Behavioural Economics and Dynamic Pricing With Your Products

Monika Turska — Thu, 06 Oct 2016 09:01:22 +0000

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »

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Using Pricing to Inform Your Roadmap

Mark Stiving — Fri, 26 Aug 2016 13:03:04 +0000

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, Read more »

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Video: Making Hard Strategic Decisions about Products & Portfolios

Chris Massey — Tue, 06 Oct 2015 13:30:01 +0000

Understanding your product and portfolio strategy is not just a question of features, but also of customer segmentation and staying focused. Rich Mironov talks to ProductTank San Francisco about some of the most common reasons software companies fail, and the secret is that it’s nothing to do with engineering. It’s building the wrong thing, or being unable Read more »

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2 Questions to Nail Your Product’s Initial Price

Rob Johnson — Wed, 17 Sep 2014 16:30:00 +0000

A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator’s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay The 18 mistakes Read more »

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