{ "version": "https://jsonfeed.org/version/1.1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.mindtheproduct.com/category/pricing-2/feed/json/ -- and add it your reader.", "home_page_url": "https://www.mindtheproduct.com/category/pricing-2/", "feed_url": "https://www.mindtheproduct.com/category/pricing-2/feed/json/", "language": "en-GB", "title": "Pricing - Mind the Product", "description": "Conferences, training, and content for the world\u2019s largest community of product managers, designers, and developers.", "icon": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon.png", "items": [ { "id": "https://www.mindtheproduct.com/?p=23447", "url": "https://www.mindtheproduct.com/pricing-strategy-for-product-dummies-fanni-fejes-on-the-product-experience/", "title": "Pricing Strategy for Product Dummies \u2013 Fanni Fejes on The Product Experience", "content_html": "

How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar,\u00a0listen Read more »

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The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product.

\n", "content_text": "How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar,\u00a0listen Read more »\nThe post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product.", "date_published": "2021-03-24T06:00:00+00:00", "date_modified": "2023-05-18T13:26:34+01:00", "authors": [ { "name": "The Product Experience", "url": "https://www.mindtheproduct.com/author/the-product-experience/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/04/The-Product-Experience-Podcast-768x768.png" } ], "author": { "name": "The Product Experience", "url": "https://www.mindtheproduct.com/author/the-product-experience/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/04/The-Product-Experience-Podcast-768x768.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/FANNI-FEJES-ON-THE-PRODUCT-EXPERIENCE.png", "tags": [ "customer experience", "Pricing", "Podcast", "Pricing", "The Product Experience" ] }, { "id": "https://www.mindtheproduct.com/?p=19984", "url": "https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/", "title": "How to Price Your Product in a Startup", "content_html": "

I\u2019m sure you\u2019ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I\u2019m a product coach at Founders Factory. We\u2019ve found Read more »

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The post How to Price Your Product in a Startup appeared first on Mind the Product.

\n", "content_text": "I\u2019m sure you\u2019ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I\u2019m a product coach at Founders Factory. We\u2019ve found Read more »\nThe post How to Price Your Product in a Startup appeared first on Mind the Product.", "date_published": "2020-05-22T10:00:00+01:00", "date_modified": "2020-05-22T11:49:33+01:00", "authors": [ { "name": "Fanni Fejes", "url": "https://www.mindtheproduct.com/author/fannifejes360/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/03/Screenshot-2020-03-06-at-09.04.14.png" } ], "author": { "name": "Fanni Fejes", "url": "https://www.mindtheproduct.com/author/fannifejes360/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/03/Screenshot-2020-03-06-at-09.04.14.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/micheile-henderson-ZVprbBmT8QA-unsplash.jpeg", "tags": [ "Pricing", "Product Management", "Product Management Skills", "Startup", "Guest Post", "Pricing", "Startup Product Management" ] }, { "id": "https://www.mindtheproduct.com/?p=20094", "url": "https://www.mindtheproduct.com/a-guide-to-unlocking-growth-with-optimized-pricing/", "title": "A Guide to Unlocking Growth with Optimized Pricing", "content_html": "

In this guide, Patrick Campbell, Co-Founder and CEO\u00a0of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

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The post A Guide to Unlocking Growth with Optimized Pricing appeared first on Mind the Product.

\n", "content_text": "In this guide, Patrick Campbell, Co-Founder and CEO\u00a0of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »\nThe post A Guide to Unlocking Growth with Optimized Pricing appeared first on Mind the Product.", "date_published": "2020-05-22T10:00:00+01:00", "date_modified": "2022-01-18T15:56:41+00:00", "authors": [ { "name": "Patrick Campbell", "url": "https://www.mindtheproduct.com/author/patrick-campbell/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/Patrick-Campbell-1024x1024.jpg" } ], "author": { "name": "Patrick Campbell", "url": "https://www.mindtheproduct.com/author/patrick-campbell/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/Patrick-Campbell-1024x1024.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/A-Guide-to-Unlocking-Growth-with-Optimized-Pricing.jpg", "tags": [ "Premium Content", "Price Anchoring", "Pricing", "Pricing", "Product Strategy" ], "summary": "In this guide, Patrick Campbell, Co-Founder and CEO\u00a0of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=11446", "url": "https://www.mindtheproduct.com/building-realistic-revenue-projection-new-product/", "title": "Building a Realistic Revenue Projection for a New Product", "content_html": "

Here\u2019s a scenario nearly everyone finds themselves in at some point in this line of work: You\u2019re psyched about a new product or feature in the works. You\u2019ve got requirements, design vision, and even a development timeline. You\u2019ve got feedback from potential buyers and they love it. You\u2019re ready to roll, and then you\u2019re asked, Read more »

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The post Building a Realistic Revenue Projection for a New Product appeared first on Mind the Product.

\n", "content_text": "Here\u2019s a scenario nearly everyone finds themselves in at some point in this line of work: You\u2019re psyched about a new product or feature in the works. You\u2019ve got requirements, design vision, and even a development timeline. You\u2019ve got feedback from potential buyers and they love it. You\u2019re ready to roll, and then you\u2019re asked, Read more »\nThe post Building a Realistic Revenue Projection for a New Product appeared first on Mind the Product.", "date_published": "2017-05-10T16:25:14+01:00", "date_modified": "2017-05-10T16:25:14+01:00", "authors": [ { "name": "Christian Bonilla", "url": "https://www.mindtheproduct.com/author/christian-bonilla/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/christian-bonilla.png" } ], "author": { "name": "Christian Bonilla", "url": "https://www.mindtheproduct.com/author/christian-bonilla/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/christian-bonilla.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2017/05/revenue-chart.jpg", "tags": [ "Communication", "New Product", "Product Management Role", "Product Planning", "Revenue Projection", "Stakeholder Management", "Strategy", "Pricing", "Product Launch", "Product Management Skills", "What is Product Management?" ] }, { "id": "https://www.mindtheproduct.com?p=8739&preview_id=8739", "url": "https://www.mindtheproduct.com/designing-pricing-strategies-dont-ask-experiment/", "title": "Designing Pricing Strategies: Don\u2019t Ask \u2013 Experiment!", "content_html": "

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer\u00a0responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

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The post Designing Pricing Strategies: Don’t Ask – Experiment! appeared first on Mind the Product.

\n", "content_text": "At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer\u00a0responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »\nThe post Designing Pricing Strategies: Don’t Ask – Experiment! appeared first on Mind the Product.", "date_published": "2016-11-02T11:09:18+00:00", "date_modified": "2021-03-30T14:33:22+01:00", "authors": [ { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" } ], "author": { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/10/Tom-Whitwell.jpg", "tags": [ "Behavioural Design", "Behavioural Economics", "Paywall", "Price Anchoring", "Pricing", "Strategy", "Pricing", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=9362", "url": "https://www.mindtheproduct.com/when-the-price-is-right-managing-price-segmentation/", "title": "When the price is right: managing price segmentation", "content_html": "

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer\u2019s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »

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The post When the price is right: managing price segmentation appeared first on Mind the Product.

\n", "content_text": "Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer\u2019s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »\nThe post When the price is right: managing price segmentation appeared first on Mind the Product.", "date_published": "2016-11-01T10:30:58+00:00", "date_modified": "2016-10-31T14:33:14+00:00", "authors": [ { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" } ], "author": { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/10/price-segmentation.jpg", "tags": [ "Pricing", "Product Culture", "Product Planning", "Guest Post", "Pricing", "Product Management Skills", "Product Marketing", "What is Product Management?" ] }, { "id": "https://www.mindtheproduct.com?p=8734&preview_id=8734", "url": "https://www.mindtheproduct.com/using-behavioural-economics-dynamic-pricing-products/", "title": "Using Behavioural Economics and Dynamic Pricing With Your Products", "content_html": "

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »

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The post Using Behavioural Economics and Dynamic Pricing With Your Products appeared first on Mind the Product.

\n", "content_text": "In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »\nThe post Using Behavioural Economics and Dynamic Pricing With Your Products appeared first on Mind the Product.", "date_published": "2016-10-06T10:01:22+01:00", "date_modified": "2016-10-05T23:04:15+01:00", "authors": [ { "name": "Monika Turska", "url": "https://www.mindtheproduct.com/author/monika-turska/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/MG_1858-w1200.jpg" } ], "author": { "name": "Monika Turska", "url": "https://www.mindtheproduct.com/author/monika-turska/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/MG_1858-w1200.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/07/James-Routeledge.jpg", "tags": [ "Authority", "Behavioural Economics", "Commitment", "Pricing", "Scarcity", "Seasonality", "Value", "Pricing", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=9034", "url": "https://www.mindtheproduct.com/using-pricing-to-inform-your-roadmap/", "title": "Using Pricing to Inform Your Roadmap", "content_html": "

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn\u2019t urgent. Now that we\u2019re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, Read more »

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The post Using Pricing to Inform Your Roadmap appeared first on Mind the Product.

\n", "content_text": "We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn\u2019t urgent. Now that we\u2019re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, Read more »\nThe post Using Pricing to Inform Your Roadmap appeared first on Mind the Product.", "date_published": "2016-08-26T14:03:04+01:00", "date_modified": "2017-06-07T15:28:53+01:00", "authors": [ { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" } ], "author": { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/market-prices.jpg", "tags": [ "Design", "Pricing", "Product Culture", "Guest Post", "Pricing", "Product Design", "Product Launch", "What is Product Management?" ] }, { "id": "https://www.mindtheproduct.com/?p=7204", "url": "https://www.mindtheproduct.com/hard-strategic-decisions-about-products-portfolios/", "title": "Video: Making Hard Strategic Decisions about Products & Portfolios", "content_html": "

Understanding your product and portfolio strategy is not just a question of features, but also of customer segmentation and staying focused.\u00a0Rich Mironov talks to ProductTank San Francisco about some of the most common reasons software companies fail, and the secret is that it’s nothing to do with engineering. It’s building\u00a0the wrong thing, or being unable Read more »

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The post Video: Making Hard Strategic Decisions about Products & Portfolios appeared first on Mind the Product.

\n", "content_text": "Understanding your product and portfolio strategy is not just a question of features, but also of customer segmentation and staying focused.\u00a0Rich Mironov talks to ProductTank San Francisco about some of the most common reasons software companies fail, and the secret is that it’s nothing to do with engineering. It’s building\u00a0the wrong thing, or being unable Read more »\nThe post Video: Making Hard Strategic Decisions about Products & Portfolios appeared first on Mind the Product.", "date_published": "2015-10-06T14:30:01+01:00", "date_modified": "2016-04-06T13:55:56+01:00", "authors": [ { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" } ], "author": { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2015/09/Rich-Mironov2.png", "tags": [ "Portfolio", "Prioritisation", "Product Portfolio Management", "Product Strategy", "Trade-Off", "Video", "Agile Product Development", "Pricing", "San Francisco" ] }, { "id": "https://www.mindtheproduct.com/?p=5622", "url": "https://www.mindtheproduct.com/2-questions-nail-products-initial-price/", "title": "2 Questions to Nail Your Product\u2019s Initial Price", "content_html": "

A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator\u2019s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay\u00a0The 18 mistakes Read more »

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The post 2 Questions to Nail Your Product’s Initial Price appeared first on Mind the Product.

\n", "content_text": "A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator\u2019s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay\u00a0The 18 mistakes Read more »\nThe post 2 Questions to Nail Your Product’s Initial Price appeared first on Mind the Product.", "date_published": "2014-09-17T17:30:00+01:00", "date_modified": "2014-09-17T18:34:08+01:00", "authors": [ { "name": "Rob Johnson", "url": "https://www.mindtheproduct.com/author/rob-johnson/", "avatar": "https://secure.gravatar.com/avatar/d2c581cd7ea62cb7f79291cc76cd9c2a?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Rob Johnson", "url": "https://www.mindtheproduct.com/author/rob-johnson/", "avatar": "https://secure.gravatar.com/avatar/d2c581cd7ea62cb7f79291cc76cd9c2a?s=512&d=wp_user_avatar&r=g" }, "tags": [ "Price Anchoring", "Pricing", "Pricing" ] } ] }