{ "version": "https://jsonfeed.org/version/1.1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.mindtheproduct.com/tag/product-analytics/feed/json/ -- and add it your reader.", "home_page_url": "https://www.mindtheproduct.com/tag/product-analytics/", "feed_url": "https://www.mindtheproduct.com/tag/product-analytics/feed/json/", "language": "en-GB", "title": "Product Analytics - Mind the Product", "description": "Conferences, training, and content for the world\u2019s largest community of product managers, designers, and developers.", "icon": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon.png", "items": [ { "id": "https://www.mindtheproduct.com/?p=34824", "url": "https://www.mindtheproduct.com/best-practice-for-picking-product-metrics/", "title": "Quick read: Best practices for picking product metrics", "content_html": "

A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more »

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The post Quick read: Best practices for picking product metrics appeared first on Mind the Product.

\n", "content_text": "A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more »\nThe post Quick read: Best practices for picking product metrics appeared first on Mind the Product.", "date_published": "2023-05-22T10:00:00+01:00", "date_modified": "2023-05-22T10:23:29+01:00", "authors": [ { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" } ], "author": { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2023/05/product-metrics-austin-distel-744oGeqpxPQ-unsplash-scaled.jpg", "tags": [ "Kpis", "Product Analytics", "product management metrics", "product metrics", "Product Management Metrics and KPIs" ], "summary": "A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=25514", "url": "https://www.mindtheproduct.com/simple-steps-to-effective-product-research-part-2-getting-it-right/", "title": "Simple steps to effective product research \u2013 Part 2: Getting it right", "content_html": "

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research \u2013 Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to Read more »

\n

The post Simple steps to effective product research – Part 2: Getting it right appeared first on Mind the Product.

\n", "content_text": "In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research \u2013 Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to Read more »\nThe post Simple steps to effective product research – Part 2: Getting it right appeared first on Mind the Product.", "date_published": "2021-10-05T10:00:00+01:00", "date_modified": "2021-12-22T11:09:18+00:00", "authors": [ { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" } ], "author": { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/10/product-research-shutterstock_794573677-scaled.jpg", "tags": [ "Market Research", "Premium Content", "Product Analytics", "product research", "Series", "User Research", "Product Management Skills" ] }, { "id": "https://www.mindtheproduct.com/?p=25503", "url": "https://www.mindtheproduct.com/simple-steps-to-effective-product-research-part-1-getting-started/", "title": "Simple steps to effective product research \u2013 Part 1: Getting started", "content_html": "

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research,\u00a0product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read Read more »

\n

The post Simple steps to effective product research – Part 1: Getting started appeared first on Mind the Product.

\n", "content_text": "As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research,\u00a0product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read Read more »\nThe post Simple steps to effective product research – Part 1: Getting started appeared first on Mind the Product.", "date_published": "2021-10-04T09:30:00+01:00", "date_modified": "2021-12-22T10:55:57+00:00", "authors": [ { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" } ], "author": { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/10/product-research-shutterstock_794573677-scaled.jpg", "tags": [ "Market Research", "Premium Content", "Product Analytics", "product research", "Series", "User Research", "Product Management", "Product Management Skills" ] }, { "id": "https://www.mindtheproduct.com/?p=23603", "url": "https://www.mindtheproduct.com/the-dos-and-donts-of-product-analytics/", "title": "The dos and don\u2019ts of product analytics", "content_html": "

Analytics help product people to realise their product goals through being evidence and outcome driven \u2014 today they are a vital part of any product person\u2019s toolkit. This deep dive into analytics aims to give you some background information on analytics, some handy dos and don\u2019ts and also shares some key insights from a new Read more »

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The post The dos and don’ts of product analytics appeared first on Mind the Product.

\n", "content_text": "Analytics help product people to realise their product goals through being evidence and outcome driven \u2014 today they are a vital part of any product person\u2019s toolkit. This deep dive into analytics aims to give you some background information on analytics, some handy dos and don\u2019ts and also shares some key insights from a new Read more »\nThe post The dos and don’ts of product analytics appeared first on Mind the Product.", "date_published": "2021-04-02T10:00:00+01:00", "date_modified": "2021-04-22T16:49:59+01:00", "authors": [ { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" } ], "author": { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/04/product-analytics-shutterstock_744577681.jpg", "tags": [ "data driven culture", "key results", "Kpis", "Metrics", "north star metric", "OKRs", "Premium Content", "Product Analytics", "Product Management Metrics and KPIs" ] }, { "id": "https://www.mindtheproduct.com/?p=23562", "url": "https://www.mindtheproduct.com/the-importance-of-metrics-maturity-for-evidence-driven-teams/", "title": "The importance of metrics maturity for evidence-driven teams", "content_html": "

Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it\u2019s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it\u2019s not, how do you change things for the better? Read more »

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The post The importance of metrics maturity for evidence-driven teams appeared first on Mind the Product.

\n", "content_text": "Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it\u2019s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it\u2019s not, how do you change things for the better? Read more »\nThe post The importance of metrics maturity for evidence-driven teams appeared first on Mind the Product.", "date_published": "2021-03-30T09:03:00+01:00", "date_modified": "2021-12-22T09:19:50+00:00", "authors": [ { "name": "Emily Tate", "url": "https://www.mindtheproduct.com/author/emily-tate/", "avatar": "https://secure.gravatar.com/avatar/e55bb0910eef04b57a9ed4fdc3fbe81e?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Emily Tate", "url": "https://www.mindtheproduct.com/author/emily-tate/", "avatar": "https://secure.gravatar.com/avatar/e55bb0910eef04b57a9ed4fdc3fbe81e?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/2-by-2.png", "tags": [ "Data driven products", "Metrics", "Product Analytics", "Product Management Metrics and KPIs" ] }, { "id": "https://www.mindtheproduct.com/?p=20885", "url": "https://www.mindtheproduct.com/when-a-b-tests-arent-enough-by-scott-castle/", "title": "When A/B Tests Aren\u2019t Enough, By Scott Castle", "content_html": "

In this ProductTank San Francisco\u00a0talk, Scott Castle\u00a0(VP & GM at Sisense)\u00a0shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »

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The post When A/B Tests Aren’t Enough, By Scott Castle appeared first on Mind the Product.

\n", "content_text": "In this ProductTank San Francisco\u00a0talk, Scott Castle\u00a0(VP & GM at Sisense)\u00a0shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »\nThe post When A/B Tests Aren’t Enough, By Scott Castle appeared first on Mind the Product.", "date_published": "2020-07-20T10:14:00+01:00", "date_modified": "2020-12-22T14:25:29+00:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/07/Scott-Castle-at-ProductTank-San-Francisco.png", "tags": [ "Analytics", "data visualisation", "data-driven decisions", "Data Driven Product Management", "Product Analytics", "Qualitative Analytics", "Qualitative Data", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=18523", "url": "https://www.mindtheproduct.com/keeping-track-of-your-heart-tomer-sharon-on-the-product-experience/", "title": "Keeping Track Of Your HEART \u2013 Tomer Sharon on The Product Experience", "content_html": "

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Formerly of Google and WeWork, Tomer talks about Read more »

\n

The post Keeping Track Of Your HEART – Tomer Sharon on The Product Experience appeared first on Mind the Product.

\n", "content_text": "There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Formerly of Google and WeWork, Tomer talks about Read more »\nThe post Keeping Track Of Your HEART – Tomer Sharon on The Product Experience appeared first on Mind the Product.", "date_published": "2020-01-15T06:00:32+00:00", "date_modified": "2021-09-06T16:44:54+01:00", "authors": [ { "name": "The Product Experience", "url": "https://www.mindtheproduct.com/author/the-product-experience/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/04/The-Product-Experience-Podcast-768x768.png" } ], "author": { "name": "The Product Experience", "url": "https://www.mindtheproduct.com/author/the-product-experience/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/04/The-Product-Experience-Podcast-768x768.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/01/Keeping-Track-Of-Your-HEART-\u2013-Tomer-Sharon-on-The-Product-Experience.jpg", "tags": [ "lean user research", "NPS", "Product Analytics", "User Research", "Data Driven Product Management", "Hypothesis and Testing", "Podcast", "The Product Experience" ] }, { "id": "https://www.mindtheproduct.com/?p=17862", "url": "https://www.mindtheproduct.com/product-research-rules-by-c-todd-lombardo/", "title": "Product Research Rules by C Todd Lombardo", "content_html": "

In this keynote from #mtpcon London, C. Todd Lombardo\u00a0reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions To minimise the number we need to spend time doing effective product research – a combination of Read more »

\n

The post Product Research Rules by C Todd Lombardo appeared first on Mind the Product.

\n", "content_text": "In this keynote from #mtpcon London, C. Todd Lombardo\u00a0reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions To minimise the number we need to spend time doing effective product research – a combination of Read more »\nThe post Product Research Rules by C Todd Lombardo appeared first on Mind the Product.", "date_published": "2019-11-15T10:00:00+00:00", "date_modified": "2020-05-21T10:01:40+01:00", "authors": [ { "name": "James Gadsby Peet", "url": "https://www.mindtheproduct.com/author/james-gadsby-peet/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/11/JGP-Profile-Shot-768x768.jpg" } ], "author": { "name": "James Gadsby Peet", "url": "https://www.mindtheproduct.com/author/james-gadsby-peet/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/11/JGP-Profile-Shot-768x768.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2019/11/C-Todd-Lombardo-speaking-at-Mind-the-Product-London.jpg", "tags": [ "C Todd Lombardo", "Market Research", "Premium Content", "Product Analytics", "product research", "User Research", "Video", "Product Management Conference" ] }, { "id": "https://www.mindtheproduct.com/?p=12126", "url": "https://www.mindtheproduct.com/using-embedded-analytics-drive-revenue/", "title": "Using Embedded Analytics to Drive Revenue", "content_html": "

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay Read more »

\n

The post Using Embedded Analytics to Drive Revenue appeared first on Mind the Product.

\n", "content_text": "Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay Read more »\nThe post Using Embedded Analytics to Drive Revenue appeared first on Mind the Product.", "date_published": "2017-09-25T15:35:00+01:00", "date_modified": "2017-09-25T15:18:41+01:00", "authors": [ { "name": "Tom Cahill", "url": "https://www.mindtheproduct.com/author/tom-cahill/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2017/08/tom-cahill.png" } ], "author": { "name": "Tom Cahill", "url": "https://www.mindtheproduct.com/author/tom-cahill/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2017/08/tom-cahill.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2017/09/55becb08-7c68-414a-a05e-89e524c55906_image2.png", "tags": [ "Analytics", "BI", "business intelligence", "embedded analytics", "Product Analytics", "Product Management", "User Experience (UX)", "Workflow", "Product Design", "Product Strategy" ] } ] }