Product Design

Someone I know is about to kick off a big project with separate companies managing the design and development. I’m sorry to say I’ve seen this arrangement fail far more than I’ve seen it succeed because I’ve been the one called in to fix it. Design agencies and engineering teams are filled with talented and Read more »

Adrian Franks is a design director and creative strategist at IBM, where he worked to design and develop the Creative Toolbox, helping designers and product managers familiarize themselves with the various tools available to prototype and create new products. Adrian spent about 20 years as a creative professional, and 15 years in the digital space. Read more »

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When Read more »

This article is part of our AI Knowledge Hub, created with Pendo. For similar articles and even more free AI resources, visit the AI Knowledge Hub now. Over the last 5-10 years our computer’s ability to understand our voice commands and pictures have made dramatic leaps forward – from barely being able to understand simple commands Read more »

How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious Read more »

In this beautifully narrated presentation from MTP Engage, Sebastian Deterding, a research fellow at the Digital Creativity Labs at the University of York, challenges us to consider the moral dimensions of our work as product people: Why do many of us engage in building platforms that aim capture the users time (and money) in rather Read more »

“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail. Doing this allows you to have high-level conversations over the direction of the user’s journey, rather than get distracted by specific visuals or Read more »

What is the compass that guides a product manager when making product decisions (new functionality, UX, UI)? How can these decisions be taken in an effective and efficient manner? This compass is known as product principles. Read more »

Every early-stage consumer startup spends most of its energy figuring out how to grow something really small to something really big. It is hard gain momentum from a standing start, so a lot of people look for distribution on top of another established platform, like Facebook, Instagram or Twitter. However, founders often ask whether if Read more »

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist Read more »