Product Design

When designing connected hardware products, there are many ways in which a project can go sideways and end up way over budget before the product is completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process Read more »

Gain Valuable Feedback Without Overpromising We’d spent weeks perfecting the roadmap presentation for our annual customer conference. We thought it was pretty compelling. Every detail was worked out, every timeline de-risked, every benefit clearly articulated. Our SVP, who was usually uneasy in front of large crowds, even got through all the slides smoothly, even crisply. Read more »

Machine learning has taken over huge parts of our world, from diagnosis of medical conditions to legal queries to beating human players in Go. How does this affect how we design, build, and manage products? In this insightful talk from Mind the Product London 2017, Josh Clark shares how we need to think about product Read more »

The trash heap of history is littered with the corpses of unicorns. Most companies talk a good game of customer centricity and design but aren’t doing the hard part: user research. The Cult of the Designer ‘Design’ as a concept is now widely discussed and debated without a real understanding of what it actually means. Read more »

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly risky and that there was little chance of success. But my second thought was: “OK, if I don’t Read more »

As demonstrated with her TED talk we are all cyborgs now Amber Case has a pretty unique perspective on how technology impacts people’s’ lives. With clients, Amber regularly has to reign in their ideas – such as the smart fridge, which she sees leading us towards the Dystopian kitchen of the Future. Petnet.io is another Read more »

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it Read more »

The word “build” originally comes from using atoms to construct things. In 1884, Maurice Koechlin and Emile Nouguier were innovators who were looking to build the world’s largest structure out of rarely used materials – steel & iron – for their employer Mr Eiffel. The grander your idea, the greater the risk that whoever you Read more »

In this ProductTank San Francisco talk, Kai Haley and Burgan Shealy share their insights into the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs. What is a design sprint? At its core, a design sprint is a tool for answering a critical business question through Read more »

When it comes to designing or improving the UX of a website, how often do you consider your terms and conditions page? My guess: hardly ever. I know what you’re thinking, “why spend time improving a page that 99% of people don’t read when I should be working on my home page, pricing page, or Read more »