Product Design

In this final talk from “How Best To Manage Physical Products”, Fergus Christie from the Product Development Centre (PDC) talks about going “From Ideas to Reality”, and the attention to detail require to make products – particularly physical products – a reality. Specifically, he reiterates a simple but critical idea – that the process of creating a Read more »

Alec Patterson comes from a design and test engineering background, and spoke at ProductTank London about how Nissan goes from designing the initial concept for a new vehicle to actually putting it into production. Setting the concept of the vehicle To start with, the team will benchmark and assess competitor vehicles, assess the target market, expand Read more »

In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having Read more »

Simon Norris has over 20 years’ experience in bringing his psychology background to bear in running digital businesses. After his first 6 years working at the digital cutting edge for brands and corporations, he has focussed consistently on the experience that technology and businesses provide their customers, and took to the stage in London’d February ProductTank Read more »

In the eternal debate over in-house teams or external agencies, everyone is obsessing over the politics of either-or, when they should be focusing on the end goal: the best possible services. And that can only come from an intelligent combination of both. Outsourced Step-Change For many years, we were employed by clients to undertake periodic Read more »

Anna Cox is Reader in Human-Computer Action (HCI) at UCL Interaction Centre. She and her colleagues investigate how best to design technologies to make them usable, useful, and to create a positive user experience in the context of the real world. What she and her colleagues have found (And this shouldn’t surprise any of us) Read more »

The specialism of Julia Shalet – a.k.a. The Product Doctor –  is in driving and enabling people-centred product leadership for those working in fast pace environments. She works with clients such as Pearson and Fitbug, enabling their staff to be ‘lean’ in their approach to customer and product development. In this energetic and insightful talk, Read more »

I’ve been teaching teams how to run design sprints for years, and one of the most common questions I get asked is: “When should we use a design sprint?” I’ll tackle this in the upcoming sections by answering the opposite: when isn’t a design sprint going to help you? Despite the positive reviews and buzz, Read more »

Take a look at the job offers for technical people that are out there right now. Senior Javascript Expert, Junior Django Backend Developer, Full-Stack Python/JS Developer… It’s the same pattern over and over. An optional “seniority” adjective, a fancy technology name plus the “Developer” or “Expert” word appended at the end. I think we’re doing Read more »

In this guide, I aim to demystify Continuous Delivery and DevOps. I’ll explain these practices, tell you just how important they are to you “on the business side” and help you get involved. It’s not that complicated, we have pictures and everything. This guide is for you if … You’re in tech, you’re a product Read more »