Product Research - Mind the Product https://www.mindtheproduct.com/category/customer-research/ Conferences, training, and content for the world’s largest community of product managers, designers, and developers. Thu, 14 Sep 2023 13:27:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.2 https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon-32x32.png Product Research - Mind the Product https://www.mindtheproduct.com/category/customer-research/ 32 32 When was the last time you pissed off your users off? https://www.mindtheproduct.com/when-was-the-last-time-you-pissed-off-your-users-off/ https://www.mindtheproduct.com/when-was-the-last-time-you-pissed-off-your-users-off/#comments Thu, 14 Sep 2023 09:00:00 +0000 https://www.mindtheproduct.com/?p=37127 Product and People Leader, Assaph Mehr, discusses the importance of killing features on the journey to building great products. Read more »

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]]> https://www.mindtheproduct.com/when-was-the-last-time-you-pissed-off-your-users-off/feed/ 1 Feeling uncomfortable about customer interviews? Tips for anxious product managers on making interviews easier https://www.mindtheproduct.com/feeling-uncomfortable-about-customer-interviews-tips-for-anxious-product-managers-on-making-interviews-easier/ https://www.mindtheproduct.com/feeling-uncomfortable-about-customer-interviews-tips-for-anxious-product-managers-on-making-interviews-easier/#respond Fri, 16 Jun 2023 09:00:00 +0000 https://www.mindtheproduct.com/?p=35441 Product Director Marta Rolak looks at why talking to customers can be scary and shares some techniques to help product managers alleviate their anxieties during customer interviews Read more »

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]]> https://www.mindtheproduct.com/feeling-uncomfortable-about-customer-interviews-tips-for-anxious-product-managers-on-making-interviews-easier/feed/ 0 Interviewing customers: the art of asking questions https://www.mindtheproduct.com/interviewing-customers-the-art-of-asking-questions/ https://www.mindtheproduct.com/interviewing-customers-the-art-of-asking-questions/#respond Mon, 15 May 2023 09:00:00 +0000 https://www.mindtheproduct.com/?p=34687 Maybe you work somewhere where user research is done by a specialist team, maybe you’re new to product management, maybe you’re looking into a possible new product, maybe your sales people are very protective of their contacts. There are several reasons why a product manager might be a step or two removed from direct contact with customers.

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]]> https://www.mindtheproduct.com/interviewing-customers-the-art-of-asking-questions/feed/ 0 Survey insights: How organisations are supporting product during economic downturn https://www.mindtheproduct.com/how-organisations-are-supporting-product-during-economic-downturn/ https://www.mindtheproduct.com/how-organisations-are-supporting-product-during-economic-downturn/#respond Fri, 10 Feb 2023 10:00:00 +0000 https://www.mindtheproduct.com/?p=32575 In a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions. Here's a snippet of what we found. Read more »

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]]> https://www.mindtheproduct.com/how-organisations-are-supporting-product-during-economic-downturn/feed/ 0 SUNDAY REWIND: No one is immune to cognitive bias https://www.mindtheproduct.com/sunday-rewind-no-one-is-immune-to-cognitive-bias/ https://www.mindtheproduct.com/sunday-rewind-no-one-is-immune-to-cognitive-bias/#respond Sun, 02 Oct 2022 09:00:00 +0000 https://www.mindtheproduct.com/?p=30636 No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wanted us to recognize this fact at #mtpcon San Francisco 2018. In this Sunday Rewind, we look back on this talk and what we learned from her keynote. Read more »

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]]> https://www.mindtheproduct.com/sunday-rewind-no-one-is-immune-to-cognitive-bias/feed/ 0 Prioritising customer needs with Dan Olsen https://www.mindtheproduct.com/prioritising-customer-needs-with-dan-olsen/ https://www.mindtheproduct.com/prioritising-customer-needs-with-dan-olsen/#comments Mon, 12 Sep 2022 09:00:00 +0000 https://www.mindtheproduct.com/?p=30095 In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products. Read more »

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]]> https://www.mindtheproduct.com/prioritising-customer-needs-with-dan-olsen/feed/ 1 Being user minded — MTP Engage Hamburg 2022 https://www.mindtheproduct.com/being-user-minded-mtp-engage-hamburg-2022/ https://www.mindtheproduct.com/being-user-minded-mtp-engage-hamburg-2022/#respond Thu, 01 Sep 2022 13:00:00 +0000 https://www.mindtheproduct.com/?p=30044 This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. Read more »

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]]> https://www.mindtheproduct.com/being-user-minded-mtp-engage-hamburg-2022/feed/ 0 Always solve your customer’s core problems https://www.mindtheproduct.com/always-solve-your-customers-core-problems/ https://www.mindtheproduct.com/always-solve-your-customers-core-problems/#comments Thu, 01 Sep 2022 09:00:00 +0000 https://www.mindtheproduct.com/?p=29818 This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make informed decisions. Read more »

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]]> https://www.mindtheproduct.com/always-solve-your-customers-core-problems/feed/ 1 The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter! https://www.mindtheproduct.com/the-b2b-innovators-map-how-to-get-from-idea-to-your-first-ten-customers-free-chapter/ https://www.mindtheproduct.com/the-b2b-innovators-map-how-to-get-from-idea-to-your-first-ten-customers-free-chapter/#respond Tue, 16 Aug 2022 09:00:00 +0000 https://www.mindtheproduct.com/?p=29515 What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his Read more »

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]]> https://www.mindtheproduct.com/the-b2b-innovators-map-how-to-get-from-idea-to-your-first-ten-customers-free-chapter/feed/ 0 The benefits of squad-led discovery — Jim Morris on The Product Experience https://www.mindtheproduct.com/the-benefits-of-squad-led-discovery-jim-morris-on-the-product-experience/ https://www.mindtheproduct.com/the-benefits-of-squad-led-discovery-jim-morris-on-the-product-experience/#respond Wed, 13 Jul 2022 05:00:04 +0000 https://www.mindtheproduct.com/?p=29108 How can product managers get more work done by doing less? On this weeks’ podcast, we spoke with Jim Morris, Founder of The Product Discovery Team about the benefits of having a team-led approach to research, and how that can be an effective way to collaborate effectively and improve your product over time. Read more »

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