User Stories - Mind the Product https://www.mindtheproduct.com/category/user-stories/ Conferences, training, and content for the world’s largest community of product managers, designers, and developers. Wed, 30 Aug 2023 19:05:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.2 https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon-32x32.png User Stories - Mind the Product https://www.mindtheproduct.com/category/user-stories/ 32 32 Storytelling and driving accountability with data https://www.mindtheproduct.com/storytelling-and-driving-accountability-with-data/ https://www.mindtheproduct.com/storytelling-and-driving-accountability-with-data/#respond Tue, 29 Aug 2023 09:00:00 +0000 https://www.mindtheproduct.com/?p=36701 Product leader, James Gunaca, discusses how data-driven narratives, tailored context, and audience understanding can transform product managers into effective storytellers for better outcomes. Read more »

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]]> https://www.mindtheproduct.com/storytelling-and-driving-accountability-with-data/feed/ 0 Once upon a product: How storytelling techniques can help your product shine https://www.mindtheproduct.com/once-upon-a-product-how-storytelling-techniques-can-help-your-product-shine/ https://www.mindtheproduct.com/once-upon-a-product-how-storytelling-techniques-can-help-your-product-shine/#respond Tue, 06 Jun 2023 09:00:00 +0000 https://www.mindtheproduct.com/?p=35323 In this post, Mohammad Vaghef runs through some storytelling techniques that can be used to make products more memorable and engaging Read more »

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]]> https://www.mindtheproduct.com/once-upon-a-product-how-storytelling-techniques-can-help-your-product-shine/feed/ 0 Turning customer success into product success by Hannah Chaplin and Niamh Jones https://www.mindtheproduct.com/turning-customer-success-into-product-success-by-hannah-chaplin-and-niamh-jones/ https://www.mindtheproduct.com/turning-customer-success-into-product-success-by-hannah-chaplin-and-niamh-jones/#respond Fri, 02 Dec 2022 10:00:00 +0000 https://www.mindtheproduct.com/?p=31703 This spotlight session was sponsored by Pendo at #mtpcon London 2022. Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance. Watch this video or read on for key highlights from the talk. Why product teams should care Read more »

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]]> https://www.mindtheproduct.com/turning-customer-success-into-product-success-by-hannah-chaplin-and-niamh-jones/feed/ 0 A step-by-step guide to running a customer journey mapping workshop: part 1 https://www.mindtheproduct.com/a-step-by-step-guide-to-running-a-customer-journey-mapping-workshop/ https://www.mindtheproduct.com/a-step-by-step-guide-to-running-a-customer-journey-mapping-workshop/#respond Thu, 21 Apr 2022 09:00:00 +0000 https://www.mindtheproduct.com/?p=27526 Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. Read more »

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]]> https://www.mindtheproduct.com/a-step-by-step-guide-to-running-a-customer-journey-mapping-workshop/feed/ 0 Epic alignment by Nils Janse https://www.mindtheproduct.com/epic-alignment-by-nils-janse/ https://www.mindtheproduct.com/epic-alignment-by-nils-janse/#comments Fri, 05 Nov 2021 10:00:00 +0000 https://www.mindtheproduct.com/?p=25639 In this ProductTank Bristol talk, Nils Janse, Founder at Delibr, explains how the best product managers work with feature documents. Read more »

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]]> https://www.mindtheproduct.com/epic-alignment-by-nils-janse/feed/ 1 Looking at the bigger picture by Rita Cervetto https://www.mindtheproduct.com/looking-at-the-bigger-picture-by-rita-cervetto/ https://www.mindtheproduct.com/looking-at-the-bigger-picture-by-rita-cervetto/#respond Fri, 10 Sep 2021 09:00:00 +0000 https://www.mindtheproduct.com/?p=25186 As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. Watch Read more »

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]]> https://www.mindtheproduct.com/looking-at-the-bigger-picture-by-rita-cervetto/feed/ 0 The importance of a compelling mission and a user-focused strategy by Johannes Mayer https://www.mindtheproduct.com/importance-of-a-compelling-mission-johannes-mayer/ https://www.mindtheproduct.com/importance-of-a-compelling-mission-johannes-mayer/#respond Mon, 12 Jul 2021 09:00:00 +0000 https://www.mindtheproduct.com/?p=24647 In this ProductTank Vienna talk, director of product management at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. Watch the video to see Johannes’ talk in full or read on for an overview Read more »

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]]> https://www.mindtheproduct.com/importance-of-a-compelling-mission-johannes-mayer/feed/ 0 Hooked! Connect, engage and inspire with storytelling by Yamini Naidu https://www.mindtheproduct.com/hooked-connect-engage-and-inspire-with-storytelling-by-yamini-naidu/ https://www.mindtheproduct.com/hooked-connect-engage-and-inspire-with-storytelling-by-yamini-naidu/#respond Mon, 05 Jul 2021 09:00:00 +0000 https://www.mindtheproduct.com/?p=24555 In this #mtpcon Digital APAC session, Yamini Naidu, author of Supercharge Results with Storytelling reveals how to discover business storytelling, explore the use of storytelling and identify storytelling applications in your context. She explains the importance of a well-crafted story and message, why influence is the contemporary tool of our time, and how to use it to Read more »

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]]> https://www.mindtheproduct.com/hooked-connect-engage-and-inspire-with-storytelling-by-yamini-naidu/feed/ 0 How Bloom & Wild made customer experience more thoughtful: A Case Study https://www.mindtheproduct.com/how-bloom-wild-made-customer-experience-more-thoughtful-a-case-study/ https://www.mindtheproduct.com/how-bloom-wild-made-customer-experience-more-thoughtful-a-case-study/#comments Mon, 02 Mar 2020 10:00:00 +0000 https://www.mindtheproduct.com/?p=19181 Thanks to feedback from their customers, the team at Bloom & Wild discovered that they could make a truly impactful product change without the need for complicated features. All they had to do was listen. Overview Bloom & Wild launched as an online florist in the UK in 2013. We use an innovative format, so that flowers Read more »

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]]> https://www.mindtheproduct.com/how-bloom-wild-made-customer-experience-more-thoughtful-a-case-study/feed/ 3 How we Saved our Funnel Drop-offs After They Happened https://www.mindtheproduct.com/saved-funnel-drop-offs-happened/ https://www.mindtheproduct.com/saved-funnel-drop-offs-happened/#respond Mon, 18 Sep 2017 09:32:00 +0000 https://www.mindtheproduct.com/?p=12056 One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of Read more »

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